Marketing Manager – Automotive Dealership

Location: Stockholm, Sweden
Employment Type: Full-time

About the Role

We are looking for a hands-on Marketing Manager to take ownership of the day-to-day marketing activities for a growing automotive dealership representing two premium (BYD + Denza) automotive brands.

This role is ideal for a creative and commercially minded marketer who understands how to turn vehicles, showroom activities, campaigns, and customer experiences into engaging marketing content.

You will be responsible for managing social media, creating photo and video content, coordinating digital advertising, supporting vehicle launches and showroom events, and ensuring a consistent brand experience across digital and physical touchpoints.

The role requires someone who can work independently, take ownership, and be actively involved in the execution of marketing activities rather than only coordinating external agencies.

Key Responsibilities

Social Media & Automotive Content

• Take ownership of the dealership's social media channels, including Instagram, Facebook, LinkedIn, TikTok, and other relevant platforms.

• Create engaging content around vehicles, new model launches, offers, test drives, customer experiences, showroom activities, and events.

• Visit showrooms regularly to film and photograph vehicles, campaigns, events, and customer activities.

• Create and edit short-form videos, reels, photos, graphics, and other digital content.

• Develop and maintain a monthly social media and content calendar.

• Plan and publish content consistently across relevant channels.

• Monitor engagement and social media performance and adjust content accordingly.

Digital Marketing & Lead Generation

• Plan and manage digital marketing campaigns to increase brand awareness, showroom visits, test drives, enquiries, and vehicle sales leads.

• Manage advertising campaigns across platforms such as Meta, Google, and other relevant automotive or digital channels.

• Support campaigns for new vehicle launches, special offers, test-drive campaigns, seasonal activities, and dealership promotions.

• Coordinate digital campaigns with the sales team to ensure marketing activities support current sales priorities.

• Monitor campaign performance, leads, engagement, and other relevant KPIs.

• Identify opportunities to improve online visibility and customer acquisition.

Showroom & Retail Marketing

• Develop marketing activities that support showroom traffic and customer engagement.

• Coordinate marketing materials and campaigns for the dealership's physical locations.

• Ensure vehicles, promotional materials, signage, displays, and other customer-facing materials are presented consistently with brand guidelines.

• Coordinate the production and distribution of brochures, posters, banners, POS materials, vehicle information materials, and other printed marketing assets.

• Work closely with showroom and sales teams to ensure marketing campaigns are implemented effectively on-site.

Events & Vehicle Launches

• Plan and coordinate showroom events, test-drive events, customer evenings, product launches, and other dealership activities.

• Support new vehicle and model launches with appropriate digital and physical marketing campaigns.

• Coordinate event invitations, promotional materials, social media content, photography, and video.

• Capture and publish event content across relevant channels.

• Work with suppliers, event partners, photographers, designers, and other external providers when required.

Brand Management

• Ensure both automotive brands are represented consistently across all customer touchpoints.

• Follow and implement brand guidelines across digital advertising, social media, showroom materials, events, and printed communication.

• Coordinate with brand representatives and internal stakeholders regarding campaigns and marketing requirements.

• Ensure marketing content reflects the positioning, visual identity, and communication style of each brand.

Website & Online Presence

• Maintain and coordinate marketing-related website content.

• Ensure vehicle campaigns, offers, events, news, and other relevant marketing information are updated in a timely manner.

• Support the management of landing pages and digital campaigns related to new vehicles, test drives, and customer enquiries.

• Monitor online customer engagement and identify opportunities to improve the digital customer journey.

What We Are Looking For

We are looking for a practical, creative, and independent automotive marketer who enjoys being close to the business and is comfortable taking responsibility for the full marketing execution.

The ideal candidate has:

• Previous experience in automotive marketing, dealership marketing, retail marketing, or a similar customer-facing industry.

• Experience managing social media for a company, brand, dealership, or retail business.

• Strong hands-on skills in photo and video creation and editing.

• Experience creating short-form content such as Reels, TikToks, Stories, and promotional videos.

• Understanding of digital advertising and lead-generation campaigns.

• Experience coordinating showroom, retail, promotional, or customer events.

• Strong understanding of how marketing activities can support sales, customer enquiries, showroom visits, and test drives.

• A good eye for visual presentation and brand consistency.

• Ability to work independently and manage multiple campaigns and deadlines.

• Strong communication and coordination skills.

• A proactive, creative, and hands-on approach.

• Fluent English; Swedish language skills are an advantage.

Preferred Tools & Platforms

Experience with some of the following would be an advantage:

• Meta Business Suite / Meta Ads Manager

• Instagram, Facebook, LinkedIn and TikTok

• Google Ads

• Google Analytics

• Canva / Adobe Creative Cloud

• CapCut, Premiere Pro or similar video-editing tools

• Website/CMS platforms

• Social media scheduling and analytics platforms

What We Offer

• A key marketing role within a growing automotive dealership.

• The opportunity to manage marketing activities across two automotive brands.

• A highly hands-on role with ownership of content, campaigns, social media, and showroom marketing.

• The opportunity to work closely with sales and dealership management.

• A varied environment covering digital marketing, content creation, vehicle launches, events, and retail marketing.

• The opportunity to directly contribute to brand visibility, customer engagement, showroom traffic, and sales leads.